卷烟销售管理是卷烟企业经营管理活动的重要组成部分。本文结合某大型卷烟制造企业实际，介绍了基于ERP（Enterprise Resource Planning,企业资源计划）与CRM（CustomerRelation Management, 客户关系管理）整合的卷烟销售管理系统设计的思想、功能及实现。系统提供强大的全面管理功能，有效地提升营销中心对卷烟销售市场的响应速度与管理能力。关键词：销售管理; ERP; CRM; 卷烟企业Abstract: Sale management of cigarette is one of the most important parts in the enterprise operation and management. The design of a sale management system based on ERP and CRM integration, including its design proposal, function model and implement, is presented in this paper. The presented system support the strongintegrated management so as to improve the quick response ability to cigarette selling market and managementability of the sales center.Key word: Sale management; ERP; CRM; Cigarette enterprise