Segment LCDs might be “old school” but they are designed into almost every part of the electronics world today. In this session, discover the ULP devices that enable a fast time-to-market when designing embedded systems with these low power displays targeting portable measurement with MSP430 MCUs integrating digital and analog peripherals alongside flexible LCD controllers. Identify the right MSP for the job and learn how to maximize the robustness of these designs and easy-to-use displays.